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FOR IMMEDIATE RELEASE

ZUZANA ANDREANSKA APPOINTED DIRECTOR OF SLOVAK TOURIST BOARD

New York, NY, November 10, 2005 – Zuzana Andreanska has been appointed director of the Slovak Tourist Board in New York, succeeding Jozef Steis.

A U.S. resident for 15 years with experience in both tourism and business, Andreanska is originally from Lipany, a small town in Eastern Slovakia near Presov. She holds a Masters degree from the University of Economics in Bratislava, the capital. In addition to promoting tourism, she is also responsible for developing closer commercial relations between the U.S. and Slovakia.

“With American travelers looking for less expensive and ‘undiscovered’ European destinations, this is an exciting time to be promoting tourism to Slovakia,” says Andreanska. “The country preserves all the charm and traditions of the Old World, but at the same time it is also undergoing rapid change and economic growth that give it a very exciting feel.

“Many Americans are still a bit confused about which country Slovakia is,” she adds. “The easiest thing is to remember we are the mysterious ‘other half’ of the country that used to be called Czechoslovakia.

“Among the reasons to visit Slovakia are the majestic Tatra Mountains – the Alps of the East, dozens of centuries-old wooden churches built without using a single nail, medieval/renaissance old towns such as Levoca and Bardejov, more than 300 castles, and a diversity of cultural influences – the result of medieval German settlers, our long association with the Austro-Hungarian Empire, Czechs, the Ukraine, and other ethnic groups.

“Our capital Bratislava is a fascinating combination of hip new cafes, clubs and galleries on the one hand with Roman artifacts, a pedestrianized Old Town, the castle, cathedral, churches and museums. All this in a country twice the size of Vermont where prices are lower than Western Europe and people are unaffected and enthusiastic about American visitors.”

For more information about Slovakia, log on to www.cometoslovakia.com – a website dedicated to U.S. travelers and launched this summer.


Press contact: Zuzana Andreanska
Slovak Tourist Board
(212) 679-7044
slovakoffice@nyc.rr.com
or Chris Lazarus
A.J. Lazarus Associates, Inc.
(718) 789-1500
chris@ajlazaruspr.com

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